1) People want to work with people the market trusts (aka: people that have been "validated" or "pre-approved.")
2) People want to collaborate with others who have an audience of their own.
3) People want to hire people who are leaders in their respective industry.
4) People inherently trust people who have a public presence.
5) People gravitate toward those who share similar ideals, beliefs, and aspirations.
Having a Personal Brand accomplishes all of that—and more.