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Is SEO (Search Engine Optimization) Important And Does It Really Work???

Eric Brown • July 14, 2019

  SEO - Search Engine Optimization is a crucial part of promoting a brand or business.

SEO - Search Engine Optimization is a crucial part of promoting
a brand or business. It is one of the best practices to bring traffic to your
website. So does it work?

Of course it does - Google is one of the biggest, most
frequently used websites in the world and there are billions of searches every
day. More importantly - millions of companies make billions of dollars from
SEO, including Google (via PPC) which makes money thanks to ever better content
and ever better standards indexing content and how web content is presented to
search engines. Take a look at some of
the companies who make money from SEO: Ebay, Amazon, Expedia, Quora, Facebook,
Microsoft, Walmart, etc etc.

Try competing against a site that is actively
working on their SEO and you're not...you won’t beat them. SEO is long run thinking. This is holistic
marketing approach and it is always evolving. SEO is a slow process but it works quite well. There are a lot of websites which are sustaining only because of Search engine
optimization. And since it is completely organic, companies save a lot in their
marketing budgets. SEO (Search
Engine Optimisation) is a great way to market your website online. It helps
with google’s search ranking of your website. Therefore
the rule of thumb is that if you can make SEO work for you, your
website/landing page will soar up the Google search pages.

However,
the question is, does it really work?

Obviously
SEO works. Otherwise, searching anything in the google search engine wouldn’t
have given us the exact things or even suggesting the thing close or related to
them. E.g. : if you are hungry, no matter where ever you are or whatever you
want to eat. You don’t know the local restaurants? Just type the food name. Based
on your location data, google will search out the best place to have your
desired food. It may look simple to us but the whole work is the result of
endless backend work of SEO. 

First
we need to understand why SEO is important,

1.  It
increases your chances of being noticed on google search engines.

2. The
higher you are on google search engines, the more likely your website would be
clicked.

 So what
is important in an SEO plan?

1.  Good
website structure.

2.  Web-optimised
website

3.  Rich
content that is helpful and original

4.  Good
social media presence. (Facebook, Twitter, Google+, Instagram, Pinterest,
Snapchat, etc…) Because SEO is not the only thing that works well in getting traffic, as
more and more people come to your website via Social Media, so Social Media
Optimization is very important too.

All
these when combined will significantly increase your chances to being found on
google search engines even easier! But don’t forget…high quality
content is very important!

 Advantages of SEO:

1. There are people searching for your products or services on
search engines.

2. SEO pulls-in quality traffic

3. SEO traffic is more likely to convert

4. SEO increases sales and leads

5. SEO can decrease your cost per acquisition

6. SEO does not involve any paid advertising

7. Top SEO rankings provides 24/7 promotion

8. SEO builds trust and credibility

9. SEO is a long-term strategy

10. SEO makes your customers more informed

11. SEO influences purchasing decisions

12. SEO increases your brand awareness and equity

13. SEO increases customer attribution or “touches”

14. SEO receives 90% more clicks than PPC

15. SEO can increase your website referrals

16. SEO is measurable

17. SEO drives offline sales

18. SEO is more cost-effective than paid advertising

19. Your competitors are using SEO to grow

20. SEO can give smaller businesses an edge on larger companies

21. SEO will help you gain market share

22. SEO will help you break into new markets

23. SEO increases the value of your business

24. SEO integrates all of your online marketing activities

25. SEO improves your overall marketing ROI

26. SEO is the best PR strategy

27. SEO will increase your social media followers

28. SEO will increase your email newsletter subscribers

29. SEO will increase your blog traffic

30. SEO improves your website’s click-through-rate

31. SEO improves your website’s time-on-site

32. SEO improves the safety and security of your website

33. SEO improves the speed of your website

34. SEO will improve the user experience of your website

35. SEO is growing business opportunity

36. SEO is attract users mobile

37. SEO will help you stand out

38. SEO is laser-targeted

39. SEO traffic is the real deal

40. SEO rankings last forever

41. SEO can eliminate cold-calling and other traditional
strategies

42. SEO can double, triple, or quadruple your business

43. SEO can help you attract talent

44. SEO is Affordable

45. SEO is
the smartest marketing investment you can make

 

By E David Brown

www.DigitalSEOInc.com

 






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